In a buzz-worthy expansion, the Filipino fast-food giant Jollibee is bringing its much-raved-about Chickenjoy to the heart of Texas with a new Dallas outpost set to open its doors this Wednesday, November 29. Following its crowd-pleasing spread through Plano, Houston, and San Antonio, this marks the brand's first foray into Dallas—its fourth in Texas—staking a claim on 4703 Greenville Avenue, as reported by The Dallas Express.
Eager foodies can soon sink their teeth into the "best chain fried chicken in America," a title bestowed by none other than Eater.com, and it's not just about the chicken. Jollibee's menu is a parade of palate-pleasers, from the delectably crispy chicken sandwiches to the sweetly satisfying peach mango pies that have both earned legions of fans and the eager anticipation of Dallas's dining denizens. "We are excited to grow our presence and spread joy in Texas, especially as it is currently enjoying such tremendous growth," Maribeth Dela Cruz, Business Group Head of Honeybee Foods Corporation, doing business as Jollibee, per PR Newswire.
With the store opening from 9 a.m. to 10 p.m. seven days a week, the latest Jollibee location offers dine-in, take-out, and online ordering for those looking to get their fix of the chain's comfort food offerings. This fresh spot is conveniently nestled near University Boulevard and U.S. 75, taking over a location that was once a Jack in the Box site, according to The Dallas Express.
Jollibee's spread, like its savory gravy, across North America is not to be underestimated—the Dallas opening being a prelude to the 100th store celebration on the continent, indicating a hunger for expansion that matches their customer's appetites. "Dallas is not only booming, it is also rich with culture and diversity, which creates the perfect setting to bring our warm and vibrant energy," Dela Cruz effused in a statement that made the Dallas culture sound as complementary to the new store rather than the other way around, according to PR Newswire.
Owned by the fast-growing Asian restaurant company Jollibee Foods Corp., known for its portfolio of over 6,000 stores internationally and the ownership of brands like Chowking and Smashburger—not to mention franchising Burger King and Panda Express in the Philippines—the Jollibee brand is synonymous with a cheery approach to fast food. And with North America in its crosshairs, the company is determined to make its joyful, flavorful blend a household name from Sterling Heights, MI to Brooklyn, NY, and now, Dallas, TX. As the Plano store just a few miles away continues to thrive since its 2020 debut, Dallas opens its arms and stomachs to a new home of Chickenjoy that's ready to cluck its way into the hearts of the Lone Star State's food lovers.
