In a move that's more "champion of charity" than "scrooge," Mayor TJ Gilmore of Lewisville, Texas, has thrown down the gauntlet, challenging neighboring communities to step up their generosity this holiday season. In the spirit of friendly competition, Gilmore is rallying support for The Salvation Army's Red Kettle Campaign, a crucial fundraiser that helps keep the organization’s community-centric programs afloat throughout the year.
The funds from this campaign are not a drop in the bucket. Dollars poured into these iconic red kettles represent the lion's share of The Salvation Army's annual operating budget, and they're vital in supporting an array of services, which include but are not limited to clothing assistance, food pantry and meal service, employment assistance, rent and utility aid, adult education, and not forgetting the ever-critical emergency response. Gilmore himself has put a price on ambition, aiming to raise a respectable $2,000 this year, according to the City of Lewisville, Texas.
For those looking to get in on the action without braving the December chill, the mayor's modern approach has an answer: online donations. Supporters can channel their holiday spirit into a digital contribution through a dedicated web page, making the act of giving as easy as a few mouse clicks. As the clock ticks down to the end of 2023, the campaign is looking to rake in as much as possible before the December 31st cutoff, per the City of Lewisville, Texas.
