San Antonio's beloved grocery chain H-E-B is rolling out another set of its iconic commercials, roping in the city's basketball stars for some light-hearted selling. This year, H-E-B's got a full court of Spurs talent, featuring the towering Victor Wembanyama, Keldon Johnson, Jeremy Sochan, and Devin Vassell.
The ads have already tipped off with Wembanyama, a rookie with a wingspan seemingly long enough to single-handedly win games, gloriously embodying H-E-B's "Team One Trip" mantra. The French phenom is seen laden with grocery bags, proving that lengthy arms are to both swat shots on the hardwood and to efficiently lug provisions. While Wembanyama showcases his off-court versatility, Sochan is spotted juggling H-E-B products with his dexterous one-hand abilities, no doubt devised to send fans and onlookers scrambling to try and to repeat those same feats at home.
These commercials are not only airing on TV but will also grace social media feeds, with H-E-B promising more spills and thrills early next year. In a press release covered by KSAT, H-E-B teases that the next installments are expected to highlight Spurs teammates getting creative with H-E-B Creamy Creations ice cream.
According to KENS 5, "the commercials will be televised throughout the season in the San Antonio and Austin areas as well as select cities in the Gulf Coast and Border regions." This new marketing push will also see Wembanyama towering over us mortals in billboard form; early next year, H-E-B will roll those out in San Antonio and Austin.
H-E-B sure knows how to throw a full-court press on the branding game with the Spurs, as Ashwin Nathan, H-E-B Group Vice President of Marketing, affirmed in a release that the grocery giant relishes the chance to entertain fans. "We’re always looking for ways to entertain our fans, and for this year’s commercials, we’re excited to welcome some new faces to the lineup," Nathan said. Spurs fans can keep their eyes peeled for more chuckles and wacky shenanigans with the Spurs' stars as H-E-B continues to dish out assists both in the aisles and on the airwaves.
