San Antonio's getting ready for a big-time bounce back into the college hoops limelight with their recent flaunt of a fresh logo for the 2025 NCAA Men's Basketball Final Four. It's a spectacle that's going to transform the Alamodome into the heart of college basketball. Taking a look back, it's been a hot minute—seven years to be exact—since the city last played host to the big dance when Villanova took the crown.

At Thursday's fanfare-filled reveal, the new logo, bursting with "retro-inspired color palette and influences of mission architecture", made quite the splash, paying homage to the city’s vibrant Fiesta-themed roots, according to the Express News, and it wasn't just the town bigwigs soaking up the scene, but cheerleaders and mascots from UTSA and UIW tossing out goodies to the crowd, showing that when it comes to San Antonio and the NCAA, it's a partnership that’s been money in the bank, literally infusing millions into the city and, well, Pat Frost, SALOC Chairman, was quick to sing the praises of what this sort of shindig does for the city's profile.

And it's not only about bank shots and buzzer-beaters—the NCAA’s commitment to education and the student-athlete experience is getting a prime-time plug, too. "The logo unveiling tips off 16 months of excitement as the city prepares for this marquee event," Elena Wells, SALOC Executive Director, detailed in her reveal speech, "While the games are exciting, the Final Four brings more than just basketball. It includes events and community programs that represent the NCAA’s commitment to education, the student-athlete experience, and an amazing fan experience," according to a statement from Fox San Antonio.