Pontiac-based United Wholesale Mortgage (UWM), known as one of the top mortgage lenders in the U.S., has put to bed its consumer website FindAMortgageBroker.com, introducing in its stead a new brand identity dubbed Mortgage Matchup. The revamped site plays the dual role of continuing to offer homebuyers and agents educational content while featuring a robust database of independent mortgage brokers, as was reported by DBusiness. Providing a fresher, more user-friendly interface, Mortgage Matchup aims to forge stronger connections between homebuyers and mortgage brokers.
UWM's Chief Marketing Officer Sarah DeCiantis, saw excitement in the air, revealing the motives behind the rebranding effort. "We are incredibly excited to further connect consumers and real estate agents with independent mortgage brokers across the country through this rebrand," DeCiantis said. She adds that although the site's core mission remains the same, the new identity — Mortgage Matchup — will resonate with consumers through a contemporary, engaging design. The rebrand's objective, as per UWM's marketing team's in-house research, is to underscore the economic advantages of partnering with a mortgage broker, advocating for potential savings on mortgages, according to The Mortgage Note.
Amid fluctuating market tides, UWM persists in enhancing its technological prowess and enriching its workforce. Remarkably, in the shadow of a decline in loan originations compared to the previous quarter and year, UWM pushed a mighty $83.9 billion in the first nine months of 2023, with Q3 contributing $29.7 billion to that figure. This is noted by HousingWire, which also points out UWM's tireless efforts to build broker channel market shares via discounts on government loans, expanding credit checks, and handling appraisal costs on certain rate buydowns.
With a touchpoint in Detroit's Little Ceasars Arena and Pine Knob partnerships, UWM's new branding will become significantly more visible. UWM's Chairman and CEO Mat Ishbia looks past the current market challenges of high mortgage rates and low housing inventory. With an eye toward futuristic advancement, Ishbia told the publication, "We are investing in new technology and hiring new team members to ensure that we are prepared for the eventual turn in rates." He projects a resurgence in the market as rates are expected to moderate in 2024, according to The Mortgage Note.
