Alaska Airlines is boosting its presence in Portland with over 20 additional daily flights beginning this summer, catering to the popular demand for more travel options out of the Rose City. As reported by Alaska Airlines News, this expansion is part of a 25% increase in capacity aimed at enhancing connectivity to beloved destinations.
"We've been the largest carrier in Portland for more than 20 years, we don't take that for granted, it's important for us to provide our guests with a variety of convenient flight options at PDX along with the addition of new routes," Kirsten Amrine, vice president of revenue management and network planning for Alaska Airlines, told GoSkagit. Amrine stated that Alaska Airlines aims to remain the top choice for travelers by enhancing their service offerings.
Alaska Airlines boasts a premium travel experience for all passengers, which includes the most legroom in First Class and Premium Class, no change fees, and a range of fare offerings. The airline also offers a highly beneficial loyalty program, Mileage Plan, which promises the fastest path to elite status, alongside partnerships with 30 global carriers. These features are complemented by a selection of West Coast food and beverage options available on board. This information was highlighted in a statement obtained by PR Newswire.
Capitalizing on the marketing opportunity presented by Sunday's big game, Alaska Airlines launched an advertising campaign to promote its premium services, with a special emphasis on its legroom offerings, ads for this campaign can now be seen in various prominent West Coast markets including Portland, Seattle, the San Francisco/Bay Area and San Diego.