Mango Expands U.S. Presence with New Stores in Fashion Valley, San Diego, and Atlanta's Perimeter Mall

Mango Expands U.S. Presence with New Stores in Fashion Valley, San Diego, and Atlanta's Perimeter MallSource: Wegavision, CC0, via Wikimedia Commons
Roma Chang
Published on February 12, 2024

European fashion giant Mango is making waves across the pond, setting up shop in San Diego's premier luxury spot, Fashion Valley, marking the brand's first footprint in the city. As reported on their LinkedIn page, the new Mango store spans 400 square meters, devoted exclusively to their Woman line, and introduces customers to their "New Med" Mediterranean-inspired store concept, radiating the brand's vibrant essence.

But that's not all -- the Georgia peach state now boasts its very own Mango, situated in Atlanta's sprawling Perimeter Mall, as described in a company announcement. With over 600 square meters of retail space, the store celebrates Mango's debut in Georgia, displaying a range from both the Woman and Man collections. Featuring eco-friendly construction and traditional materials like wood and marble, the interior mimics a cozy Mediterranean abode, emphasizing sustainability and architectural integration.

All eyes are on Mango's ambitious U.S. takeover, with approximately 30 new stores set to unfurl by 2024, elevating the country to one of its top five markets. Fashion aficionados in Georgia can now weave through racks of Mango's latest styles, mirroring the success of the brand's New York and Miami locations. Mango's Director of Expansion and Franchises, Daniel López, noted, "After the excellent reception of Mango in New York and Miami, we are very excited to bring the brand experience physically for the first time in Georgia as part of our ambitious development plan for the coming months in the United States, one of our key markets in the coming years."

Beyond California's sun-kissed horizons, Mango's presence is burgeoning. The iconic brand is slated to unfurl its doors in Glendale and San Diego, along with four Los Angeles locations, catering to even the most glamorous Hollywood clientele. The expansion blueprint homes in on retail growth and digital dominance, aiming to marry physical storefronts with a strengthened online presence on Mango's website and other e-commerce platforms.

Since their 2006 U.S. debut, Mango has meticulously cultivated its American presence, from revamping its SoHo store to partnering with Macy's in 2019 to bolster online growth. Just last year, the label's flagship on New York's high-end Fifth Avenue opened, harking back to the site's storied tenants like NBC and Coca-Cola. Fresh off the launch, Mango turned its sights to Florida, where they added three additional stores to their portfolio, according to statements obtained by LinkedIn.

Last year's expansion stretched Mango's U.S. storefronts to 10, concurrent with the substantial reach of their online operations through and partnerships with Nordstrom and Macy's. With plans to inaugurate around 15 new stores this year, predominantly in the west and south, Mango's blend of Mediterranean flair with modern retail strategies seems poised to make a substantial imprint on America's fashion landscape.