Well, New Yorkers might not get to partake in the revelry of leap day savings that Seattleites are currently indulging in. But that won't stop us from living vicariously through the throngs of Pacific Northwest residents who managed to snag one extra day of deals today. According to KOMO News, Circle K went all in, celebrating with discounts on fuel and car washes while Wendy's bumped up the breakfast excitement with free cinnamon pull-aparts for the early birds.
You could easily say that local businesses were keen to absolutely mark the occasion with unique offers to make the most of it. Krispy Kreme had a glazing frenzy, dishing out dozens of original glazed doughnuts at a Leap Day rate, and Pagliacci dealt out free slices, according to their website. And let's not forget those born on the unusual date, with Build-A-Bear ready to generously get a birthday bear into their hands for the wallet-friendly price of $4.
Clockwork consistency keeps the calendar in line, and thanks to leap year, everything from solstices to the rhythms of agriculture stay on track, as detailed by the FOX 13 Seattle. It's a mathematical necessity, one that businesses have clearly chosen to greet with an array of specials and gimmicks. Yet despite the literal alignment of the stars and seasons, it’s the consumers’ wallets that are potentially feeling the pull the most.
Circle K might have encouraged people to specially fill up their tanks with 40 cents off per gallon of gas, as reported by both The Seattle Times and KOMO News. On the other hand, Chipotle decided to truly honor the extra day with their “Extra Day, Extra Codes” challenge, hiding them in an Instagram post and giving a lucky 29 guac enthusiasts the chance to not pay extra for guacamole for a year — quite the leap from their usual offerings.
It might only come once every four years, but it seems like the folks in the PNW, with the help of a little corporate imagination, managed to turn an ordinary quirk in the Gregorian calendar into a full-on fiesta. Certainly, amidst the rare discounts and the pause to recognize our orbital anomaly, the Leap Day ain't just a footnote in February over in Seattle — it's a bona fide reason to celebrate, save, and maybe even splurge.
