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University of Georgia Joins SEC Ranks with Beer Sales at Sanford Stadium Football Games

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Published on February 02, 2024
University of Georgia Joins SEC Ranks with Beer Sales at Sanford Stadium Football GamesSource: Unsplash/ Wil Stewart

It's official: the dry days at Sanford Stadium are over. The University of Georgia is finally getting on the booze bandwagon, opening up beer sales to football fans ready to wet their whistles this fall. The school made it official, with Josh Brooks, the athletic director, announcing the policy shift during a meeting of the school's athletic board on Wednesday.

According to The Athletic, this decision by UGA comes half a decade after the Southeastern Conference (SEC) nixed its long-standing ban on alcohol sales at sporting events. Die-hard Bulldog fans will no longer have to sneak a sip, as the concession stands within the stadium's hallowed confines will be stocked with beer, putting the University of Georgia in league with its peers. Georgia was the last of the 16 SEC schools to start pouring beer in their stadium stalls, trailing behind the rest of the pack.

Just so you know, don't expect to grab a brew for G-Day. Georgia won't start selling until the season kicks off in earnest. Dawg fans, timing is everything - sales are cut off when the third quarter clock runs out, said FOX 5 Atlanta. And remember, moderation is key – just two beers at a time per customer, folks.

But it's not about the suds for everyone. Some fans are already brewing over another change: the hedges, as iconic as the Bulldogs themselves, are getting a facelift, FOX 5 Atlanta reports. Tradition runs deep in Athens, but so does the allure of a cold one on a southern Saturday.

As rival Auburn inches towards joining the in-stadium libation club, having introduced beer at basketball games this past November, it looks like the wave of change has finally swept over the entire SEC. Whether raising a glass to victory or drowning sorrows in defeat, Bulldog fans at least will have a whole new way to toast their team this fall.