Austin

Austin Tech Savvy, New .austin Domain Launches at South by Southwest Festival

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Published on March 18, 2024
Austin Tech Savvy, New .austin Domain Launches at South by Southwest FestivalSource: X/unstoppable.austin

Austin's digital landscape just got a little bigger with the launch of its own top-level domain, .austin, a new exclusive slice of the internet pie for Central Texans, announced during the buzzing South by Southwest (SXSW) festival.

In a partnership that melds culture with cutting-edge technology, the Greater Austin Asian Chamber of Commerce and Unstoppable Domains rolled out the .austin TLD, and it's not just any domain—it's touted as the first city-based domain to harness blockchain for added security and trust, as noted by KXAN.

 The new domain, minted on the Polygon network, is pitched as a more secure option compared to its city domain predecessors like .nyc and .vegas, it offers a fresh way for Austin's 2.4 million folks and its fans to show off their civic pride and tech-savvy spirit, the tech hub is on the move, innovation is at its heart and now its digital identity too.

Mark Duval, President and CEO of the Greater Austin Asian Chamber of Commerce, expressed his enthusiasm in a statement obtained by ACCESSWIRE, "We are proud to lead the adoption of the .austin domain, with the vision of strengthening the bonds within our community and beyond," adding that the domain serves as a digital badge of sorts, a token of support for the community's dynamism and diversity.

Joshua Baer, Founder and CEO of Capital Factory, didn't mince words about jumping on the .austin train. As per ACCESSWIRE, "My mind is racing with ideas on how to use this new branding for our startups and our events," expressing gratitude for the Greater Austin Asian Chamber of Commerce's vision and collaboration in making this digital leap forward.

Austin-Science, Tech & Medicine