Atlanta

CNN's Iconic Sign Dismantled from Downtown Atlanta Ahead of Move to Midtown

AI Assisted Icon
Published on March 05, 2024
CNN's Iconic Sign Dismantled from Downtown Atlanta Ahead of Move to MidtownSource: Google Street View

It's the end of an era for CNN and Atlanta, as the network's bold red letters that have adorned the downtown headquarters since 1987 were taken down. According to FOX 5 Atlanta, the signage removal marks a noticeable change in the landscape for a city where the letters had become as recognizable as landmarks like State Farm Arena and Mercedes-Benz Stadium.

The pulling down of the famous sign by construction crews, which was captured on camera and featured a crane placing the massive letters onto a flatbed, signifies the network's relocation from the CNN Center to the Techwood Turner Broadcasting campus in Midtown. As observed by WSB-TV, the weekday anchors are already based in New York or Washington, although the digital and CNN International operations remain in Atlanta for the time being.

The CNN Center itself, completed in 1976 as part of the Omni Sports Complex, has been a staple in Atlanta's skyline. Its history stretches back to include an integrated hotel, retail mall and even a short-lived theme park. WarnerMedia, which sold the CNN Center in 2021 for nearly $164 million to CP Group and Rialto Capital, has conveyed that it will lease back the building for several years as part of the deal, with WarnerMedia stating the historical significance of the site and their pride in solidifying Ted Turner's legacy.

Chris Eachus, partner at CP Group, told the press, "The CNN Center is one of Atlanta’s most iconic landmarks and we look forward to embracing the opportunity to strategic transform the asset and build off the city’s current momentum." Meanwhile, a major development known as Centennial Yards is underway across the street, which by 2026 is expected to house thousands amidst Atlanta hosting World Cup games, creating further anticipation for the Downtown area's transformation.

The CNN sign, now set for refurbishment, will eventually be reinstalled at the network's Midtown campus, ensuring that the legacy of CNN's impact on the city will not merely be a thing of the past, but a symbol of its evolving media landscape. This move comes as the media giant continues to adapt and reshape its corporate presence, with both Atlantians and the world at large awaiting its next chapter.