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Published on March 03, 2024
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H-E-B and its chairman, Charles Butt, are stepping up to the plate with a hefty $1 million donation aimed to help Texas Panhandle residents reel back from devastating wildfires. Half of this grand commitment is coming from Butt's own pockets, earmarked for the State of Texas Agriculture Relief Fund (STAR), which swoops in to support agricultural workers slammed by natural disasters. The other half is being poured into various recovery efforts, backing nonprofits that are scrambling to respond to the fire's aftermath, KENS5 reported.

As the largest wildfire event in Texas history continues to char lands and affect lives, H-E-B has not hesitated to quickly dispatch truckloads of food, hygiene items, and necessary supplies to bolster the High Plains Food Bank's vital relief operations. "Our hearts go out to all those impacted by this disaster," said H-E-B Group Vice President Winell Herron, committing the company to assist in the region's recovery. According to a statement obtained by KWTX, the grocer is also harnessing the generosity of its customers with a donation campaign at their checkstands to further aid the cause.

H-E-B, a familiar name in every Texan household, is further cementing its community ties through this initiative. On the ground, the grocery chain has been in constant communication with the High Plains Food Bank, ensuring the ongoing support is responsive and proactive. "Since these destructive fires began, H-E-B has stayed in close contact with the High Plains Food Bank to support their critical outreach," confirmed the store in an acknowledgment of the emerging needs of those fighting hunger in the face of disaster.

The fires, which earlier this week grew to become an unparalleled challenge in the state's firefighting annals, have prompted an outpouring of support witnessed through substantial donations and urgently needed supplies. Herron underlined the concerted effort, stating, "Together with our chairman and the entire H-E-B family, we will work to ensure that affected communities can recover from this tragic event." The pledge was echoed in H-E-B's commitment to bolster the hands-on relief efforts which stretch beyond immediate needs to underpinning long-term reconstruction and aid, according to KWTX.