Austin/ Arts & Culture
AI Assisted Icon
Published on March 21, 2024
Round Rock to Welcome New Performing Arts Venue with $326K Grant Boost, Fall 2024 Opening AnticipatedSource: City of Round Rock

Round Rock's performing arts scene is about to get a new headliner as the City Council green-lit a development plan for a cutting-edge venue. The come-up area of Rock Creek Plaza Shopping Center along IH-35, a hive of fresh eateries and retail spots, will soon be singing a different tune with a space managed by the acclaimed Penfold Theatre Company, as reported by the City of Round Rock's official website.

With a spellbinding grant of $326,330, Penfold Theatre Company's new digs will span 6,400 square feet, seating an audience of 100-150. This stash of cash coughed up from hotel occupancy taxes, is set to cover the venue's rent for the first year and a half. The City's crystal-clear plan is to ramp up the locale's live entertainment and sustain Round Rock's cultural fabric. Curtain's expected to rise on this stage in fall 2024, City officials eagerly spill.

Round Rock Mayor Craig Morgan couldn't hold back his applause. "These agreements are in line with the City’s objective to nurture creative enterprises and expand entertainment choices for our residents—a mission that Penfold has consistently supported through the years," he gushed, according to the City's statement. Morgan's betting on this new project to perfectly play into the city's stratagem and jazz up the local ambiance.

But local thespians better be ready to deliver the goods. The tri-party agreement inked by the City of Round Rock, Danley Properties, and Penfold Theatre Company mandates the venue to host no less than 180 days of performing arts extravaganzas a year. True to the spirit of show biz, the Penfold Theatre Company is already hustling hard, rustling up funds to tailor the suite into a gleaming cultural hotspot, kitted out for both the folks onstage and in the stalls.

For those who can't resist a sneak peek behind the curtain or want to keep tabs on the development of this artistic venture, Penfold Theatre Company's website is the backstage pass you need. Get informed, get involved – it's your community canvas about to be splashed with a vibrant new shade of creativity.