In a gesture that's sure to be a box-office hit with local heroes, Santikos Entertainment is rolling out the red carpet for those who serve and protect. Starting March 18, the cinema chain is set to expand its $5 Military Monday deal to include first responders, a move that will allow police, fire, and EMS workers to catch the latest flicks without burning a hole in their wallets. KSAT reports that all these community stalwarts have to do is show up with a valid ID to snag this deal.
But it's not just about tickets. To truly appreciate their cinematic outing, service members and lifesavers can also sip and snack on concessions without having to fork over much green. Alongside the admission price cut, guests are entitled to score themselves $5 large drinks and $5 large popcorn. This move by Santikos is more than just about selling cheap tickets - it's an effort to genuinely make Monday nights shine a little brighter for those who routinely put their lives on the line to ensure public safety and security.
Embracing a community-centric approach, Andrew Brooks, CMO of Santikos Entertainment, explained the company’s rationale. “Our military and first responders play an invaluable role in safeguarding our nation and local communities,” he said. “Expanding our $5 Military Monday to include first responders is our way of saying ‘thank you’ for their sacrifice and service,” according to a KSAT interview.
That's not all. For those about to rush out the door to catch a film, keep in mind that this offer isn't tucked away in some fine print. The San Antonio community has also been buzzed about the news via other media outlets, including FOX San Antonio, confirming that Santikos aims to make it easy to quickly verify eligibility at any of their locations. All service members and first responders need do is present their valid ID to enjoy the savings.
Santikos Entertainment, which consistently aims to improve their community standing through various initiatives and promotions, certainly seems to be hitting the mark with this latest offering. As the credits roll on another workday for San Antonio's finest, Santikos is making sure that their next movie night might just be the best sequel yet.
