While the future of the NFL's top prospects was unfolding at the draft in Detroit, Eminem stole the spotlight with a surprise announcement. The rap icon chose the momentous event to drop news on his next big project—his 12th studio album, "The Death of Slim Shady (Coup de Grâce)." According to Detroit News, Eminem and NFL Commissioner Roger Goodell joined forces alongside Lions legends to kick off the draft proceedings on Thursday.
Airing prior to this appearance, a cryptic 30-second ad teased viewers with a taste of the new album's theme. Styled like the "Unsolved Mysteries" TV show, it featured a "Detroit Murder Files" segment about "the blonde anti-hero" whose "rude lyrics and controversial antics" led to the fictional character's downfall. Amid all the speculation about the new album, Eminem himself and 50 Cent made striking appearances in the spot, with the latter calling Slim Shady a "psychopath," as acquired by Detroit News.
The upcoming album marks Eminem's first since 2020's "Music to Be Murdered By," and it's set to drop sometime this summer. While the exact date remains under wraps, the excitement among fans is palpable. Teasing the project, the rapper's camp confirmed to the Detroit Free Press, that "The Death of Slim Shady (Coup de Grace)" is reviving the notorious Slim Shady persona that skyrocketed Eminem to fame back in 1999.
The ad, which played out like an excerpt from a true-crime show, narrated the grim fate of the infamous alter ego. “Through his complex and oft-criticized tongue-twisting rhymes, the antihero known as (Slim Shady) has had no shortage of enemies,” the voiceover stated. While revealing their newest act of marketing genius, Eminem teased in the spot, “I knew it was just a matter of time for Slim.” As Dr. Dre let slip during a stint on "Jimmy Kimmel Live!" last month, the new album includes beats produced by the legendary producer himself, "I've got songs on it, and it's fire.” as reported by Detroit Free Press.
For those scouring social media for clues, the trailer was also shared on the Eminem X account, capturing the attention of fans worldwide. While the ad left many questions unanswered, the announcement succeeded in stirring up buzz for what could be one of the summer's biggest music drops, according to WXYZ.
