Chicago/ Retail & Industry
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Published on May 15, 2024
Macy's Debuts Dual-Format Store in Evergreen Park, Adds Suburban Chicago Location Amid Retail EvolutionSource: Ingfbruno, CC BY-SA 3.0, via Wikimedia Commons

Macy's is shaking things up with its expansion strategy, splitting its investment between the suburbs and dual-format storefronts. The latest move by the retail giant includes the opening of a new storefront in a suburban Chicago strip mall, as well as a novel dual-store format in Evergreen Park. A ribbon-cutting event is set to celebrate the new Macy's at Bloomingdale Court on May 25, according to NBC Chicago.

Following a trend to move away from traditional malls, Macy's aims to diversify its presence across the country. As stated by NBC Chicago, "Buy online and pick up in-store" services, along with the acceptance of Macy's credit cards and bill payments, are features to be offered at these smaller stores, which mimic the departments of a usual Macy's store. This move comes two months after Stratford Square Mall in Bloomingdale threw in the towel, highlighting the shifts in retail dynamics.

Not to be outdone, Macy's recent endeavor at Evergreen Plaza introduces the company's first dual-store concept, blending its off-price Backstage format with a small-format Market by Macy's. As per Chicago Tribune, Marc Mastronardi, Macy's chief store officer, indicated the company's tactic to observe how this concept fares before contemplating further expansion of this model.