Big news for the big leagues in business hospitality as the Phoenix Convention Center & Venues gears up for a revitalization of its sales force. Sarah Field will be the new Deputy Director of Sales and Marketing, a move announced on May 1 and set to take effect on May 6. The field makes her comeback to where she spent over a decade sharpening her expertise, promising a blend of familiarity and fresh ambition for the Convention Center's future.

Plucked from her recent gig at Arizona State University, her alma mater where she majored in psychology, Field served as the Director of Corporate Relations. There, she was instrumental in business retention for ASU's real-estate portfolio. But before her academic detour, Field was already a familiar face at the Convention Center, clocking in over 11 years, with four at the helm of the sales department. With such a career trajectory, she doesn't just bring experience to the table; she brings a prolonged commitment to the PCC and downtown Phoenix community.

Field's remit will not be a narrow one; she will oversee Sales, Marketing, Ticketing, and Guest Experience. It's all part of a bigger vision to enhance the Convention Center's status at a time when growth and presence in the competitive market of convention venues is increasingly crucial. Convention Center director, Jerry Harper, lauded Field’s reappointment, asserting that her extensive experience and forward-looking vision would be a major boon. "We could not be more pleased that Sarah is returning to the Phoenix Convention Center in this new capacity," Harper stated. Harper the Convention Center has the highest expectations for Field's leadership.

There's no denying that Field has seen the PCC through various stages of its evolution and now aims to push it into a future ripe with potential. Her prior work fostering relationships with stakeholders downtown is indicative of the communal approach she's expected to maintain in her new role. The PCC's growth spurt coincides with Field's appointment—a timely match that could see downtown Phoenix's business tourism reaching new heights under her stewardship. The announcement of Field's position with a start date of May 6, was documented here, further cementing her pivotal role in an ambitious phase for the prominent venue.