Detroit/ Transportation & Infrastructure
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Published on June 13, 2024
Michigan Auto Law Firm Initiates Billboard Campaign for Road Safety in Metro Detroit's Perilous IntersectionsSource: Google Street View

In a bid to address the pressing concern of road safety during what has been termed the "100 deadliest days of summer," Michigan Auto Law firm has launched a billboard safety campaign. As reported by WWJ Newsradio, the initiative aims to increase driver awareness as they approach some of the most perilous intersections in Metro Detroit. Billboards will soon be visible, warning drivers of the imminent risks, with the campaign set to extend through the Labor Day weekend.

According to FOX 2 Detroit, the law firm's study has previously spurred changes such as the installation of roundabouts or Michigan lefts to improve traffic safety. Expect to see billboards at intersections such as 11 Mile Rd at Van Dyke Ave in Warren/Centerline and Telegraph Rd at 12 Mile Rd in Southfield, among others, as part of the firm's endeavor to immediately alert and possibly alter the driving patterns of motorists.

Statistics from Michigan State police crash data underpin the campaign's focus. These figures provide an unvarnished look into the sites where accidents are most frequent and severe. "By placing these billboards as motorists' approach critical intersections, we hope to alert drivers and encourage them to pay a little more attention," Steven M. Gursten, president of Michigan Auto Law, told Detroit Free Press. The firm's initiative underscores a proactive movement toward mitigating the increased risk present during summer months, which sees heightened traffic activity and construction work alongside a marked rise in recreational driving.

Diverse voices from the community like Tiana Hart, a driver in metro Detroit, underscore the campaign's relevance. "The heat – people are ready to get off work. They're flying, inconsiderate, they run those lights," Hart disclosed in an interview with FOX 2 Detroit. Such testimonials reveal the underlying pressure and urgency to adapt and embrace infrastructural and behavioral safety measures that have the potential to save lives on the complex fabric of Michigan's roads.

Detroit-Transportation & Infrastructure