
A decades-old cold case is getting renewed attention in Atlanta with the aid of a new billboard and a significant monetary offer for information. Princella Eppes, who was just 22 years old at the time of her death, was found murdered in her apartment back in 1990. Over 34 years later, her family and the Atlanta police are still searching for answers, and now a $10,000 reward is on the table for tips that could finally lead to an arrest in this lingering case.
As reported by FOX 5 Atlanta, the billboard along I-85 is meant to re-energize the investigation into Eppes' murder. "It's still hard for mom, still hard for my siblings," Kim Beasley, Princella's sister, told the publication. "We want to bring justice to our sister," she said. The move comes after what the family feels has been a lack of progress, despite the Atlanta Police Department's previous statement in 2022 announcing a review of the case.
Princella had only recently arrived in Atlanta from Massachusetts when her life was tragically cut short. According to details shared by WSB-TV, she had been in the city just a week before she was discovered with a fatal gunshot wound to the head in her apartment at The Earle on North Highland Avenue.
The emotion remains raw for the Eppes family, with Beasley expressing her sorrow during an emotional visit to her sister's former apartment. "I haven’t been here in 34 years because I’ve avoided this part of the city," Beasley conveyed in a statement to WSB-TV. "I'm proud to be here in honor of our sister as we continue to seek justice for her.” Behind the scenes, police are also said to be bringing in another agency to conduct DNA testing, fostering hope that new technology might shed light on the unanswered questions surrounding Eppes' murder.
The non-profit organization Season of Justice has provided financial aid for the billboard, underscoring the community's commitment to addressing such tragedies even after the passage of time. "And we know that there's somebody out there. There are people out there that have information," Kendall Mill, the program director for Season of Justice, said according to FOX 5 Atlanta. Furthermore, Eppes' other sister, Ebony Joy Eppes-Nails, encouraged anyone with information to come forward.
In the pursuit of justice, the Eppes family and authorities alike continue to ask for public assistance. Tips can be provided anonymously to Crime Stoppers at 404-577-TIPS, with the potential for a substantial reward awaiting anyone who can help ensure that this cold case does not remain unresolved.









