In a stunning display of charity gone viral, Jordan's Way, led by crusader Kris Rotanda, descended upon the Pinal County Animal Care & Control (PCACC) with a mission to stack some cash for our four-legged friends. The organization, which has developed a rep for leveraging the Wild West of internet challenges, spearheaded a Facebook live fundraiser that had shelter staff jumping through hoops - literally and figuratively - to pull in donations for Friends of Pinal, a non-profit working in concert with PCACC to turn the dial on medical care and other life-rescuing measures for animals in need.
Amid a flurry of shared clips and calls to action, the digital telethon pulled in a cool $10,000, edging out last year's impressive haul of about $8,000. Donning costumes and tackling every manner of viral challenge, the shelter team's antics all streamed in the name of charity, highlighting the lengths to which they’re willing to go for their furry charges. As published on Pinal County's official site, the announcement extols the success of this novel fundraising approach.
If you missed the live-action or if replaying folks smashed in pies and doused in ice buckets for a good cause is your thing, loop back to the action on the shelter's Facebook page for a rerun. The recording, which is bound to spark at least a chuckle, serves as a reminder that generosity combined with a bit of zany human spirit can turn into serious business – a business that translates into life-affirming support for animals waiting for a place to call home.
A hefty thanks to Jordan's Way and the philanthropic souls who opened their wallets was expressed by the organization. Their efforts and the munificence of supporters have ensured that the life-saving programs at PCACC can continue to make a difference. For those looking to learn more about these do-gooders, information on both Jordan's Way and Friends of Pinal is readily available to potential donors and volunteers eager to join the cause.
