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Published on July 31, 2024
Philadelphia Phillies Team Up with Independence Blue Cross for Jersey SponsorshipSource: Google Street View

The Philadelphia Phillies announced a major play in branding as they revealed their first uniform sponsorship deal with Independence Blue Cross (IBX), bringing a fresh look to the team's jerseys with a new patch. This marks the commencement of what both entities hope to be a home run partnership in both business and community engagement. According to the Philadelphia Business Journal, fans got their first glimpse of the new design Wednesday morning, featuring the IBX logo, right before its on-field debut.

The patch, which sports "IBX," representing Independence Blue Cross, made its first official appearance on the Phillies' sleeves during Wednesday afternoon's game against the New York Yankees, as detailed by 6abc. Beyond their jersey real estate, Independence Blue Cross will also maintain its position as the official insurance partner of the Phillies, ensuring that the partnership extends beyond cloth and stitch to encompass a broader alliance.

Speaking of community impact, both parties are swinging for the fences with plans to promote wellness and foster connections within the Philadelphia area. The collaboration is set to include family-friendly activities, support for local businesses, and exclusive Phillies ticket and merchandise discounts for IBX members and associates, according to a press release obtained by MLB.com. The synergy doesn’t stop there; the suite level at Citizens Bank Park will wield a new name—the “Independence Blue Cross Suite Level.”

On the fan experience front, IBX will not only carry the banner as presenting sponsor for several promotional events, including the popular Senior Stroll the Bases, it will also keep its significant, in-park presence felt through signage and various activations at home games. Digital content and media opportunities are also in the cards as both the Phillies and IBX further expand their digital presence to keep fans engaged, inning after inning. This partnership capitalizes on a decades-long relationship that stretches back to the Phillies' days at Veterans Stadium, a testament, to the longstanding synergy between these two Philadelphia institutions.