Fast food meets fast-paced gaming as Whataburger, the burger chain known across 14 states, has taken a leap into the Fortnite scene with a custom map and a sizeable tournament prize pool. The "Breakfast in Bedwars" map, which incorporates Whataburger's signature styling into Fortnite's Bedwars mode, offers a fresh battleground for players to compete in. Touted as an innovative mesh of dining and gaming, interested participants, who must be at least 13 years old, are invited to enter a $25,000 tournament centered around this newly-minted map.
According to a press release obtained by Fox San Antonio, the tournament unfolds in stages starting from July 8 with the Play of the Day phase, followed by qualifiers on July 17. The main event is scheduled to take place on July 22. Competitors will navigate through Whataburger-themed islands and engage with power-ups like Iced Coffee and Spicy Ketchup speed boosts. As players immerse themselves in the gameplay, they'll find themselves earning boosts and buffs by activities such as "walking across a floating Whataburger tray."
With the qualifiers whittling down participants to the top four teams, the main event promises to be a star-studded affair, with popular Fortnite creators slated to join the fray. The prize pool distribution, detailed in a report by Esports.gg, indicates a grand prize of $10,000 for the winning team. To participate, players can jump straight into the action by visiting the island code 6619-8313-5969 within Fortnite.
The collaboration between Whataburger and Fortnite goes beyond mere gameplay, featuring an interactive element where players can showcase their skills. Eager to secure a captain's spot for the Qualifiers, players can post in X their most memorable clips from the map using the hashtag #BreakfastinBedwars, putting their finesse or humor on display. Making it to the main event guarantees a slice of the prize pool, even with the team that finishes 16th walking away with $300, reflecting an inclusive gesture towards all participants.
What sets this tournament apart from typical Fortnite fare is the melding of Whataburger's branding with the game. Players will encounter the WhataGuy character as an NPC and use themed consumables, such as the "Breakfast on a Bun" for health points. The event's visibility will peak with the live stream on the Erena Twitch channel at 7 p.m. ET on July 22, as reported by Esports.gg.
