The tides of commerce are shifting positively along the Third Street Promenade in Santa Monica. With its recent string of business openings, the shopping strip indicates a resurgence that local shoppers and enthusiastic tourists alike can relish. Among the latest to unfurl their welcome mats to the public is the specialty Taiwanese craft milk tea kiosk, Odd One Out, situated in the 1200 block and serving a medley of teas and gelatos. Joining them, MINISO, the trendy retailer known for its novelty goods, has opened up shop at 1418 Third Street Promenade. Meanwhile, the return of Barnes & Noble to the Promenade has raised the spirits of book lovers, gleaming with a fresh storefront that opened on August 28 to a waiting crowd, as described by the city's announcement.
While these newcomers start settling in, development doesn't pause for a breath; eyes are now set on the Keller Building, which is transforming. According to the city's recent blog, Festival Real Estate's multi-million-dollar project is turning it, along with an adjacent space, into a Google Store, the first of its kind in Southern California. Not to be outshone, HQ Gastro Pub is seen hoisting their hopes, and a giant crane, on Santa Monica Boulevard, indicating an impending arrival.
Alongside these unfolding ventures, a slew of other establishments are queuing up their debuts. Regent Santa Monica Beach is poised for an early September ribbon cutting, AJA Vineyards plans to introduce their acclaimed wines to the area come October, and the legendary Cirque du Soleil lays out a welcome mat for its October return on the Santa Monica Pier. Further intrigue is sparked by an internationally recognized specialty footwear retailer setting up at 1437 Third Street Promenade, and a national restaurant chain, which, as the city's blog teases, occupies not just one but three spots along Santa Monica Boulevard. Additionally, Holey Moley, marrying miniature golf with dining, is snapping up real estate at 1315 Third Street Promenade's second and third floors for an upcoming project.
