Big news for the City of Carrollton's Marketing Services team as they snag a total of six national awards from the City-County Communications & Marketing Association (3CMA) for their stellar work in local government communications and marketing. The accolades come as a nod to the team’s efforts to bolster community engagement and showcase the city's charm through innovative campaigns.
Among the prestigious awards is the Savvy Award earned in the category of Graphic Design for the 2023 Festival at the Switchyard poster, hailed by judges as a “stand out” for its “incredibly eye-catching” design, according to the City of Carrollton. Details such as Easter eggs relevant to the featured music act and a judicious blend of the headline act's logo caught the judges' attention. Wrapped in praise, the city’s creativity also extended to the Best Use of a Promotional Item category, where the team won another Savvy Award for the Festival at the Switchyard wrapped guitar giveaway, leveraging a mix of surveys and social media to campaign effectively.
Moreover, the City of Carrollton didn't stop there. The marketing gurus took home Silver Circle awards for their inventive approach to public employee recruitment on the 2023 Future Public Employee Day and for distilling the city’s fiscal health into the comprehensible 2022 Popular Annual Report. This report hailed for its clarity, serves as a high-level exposition of the city's budgetary and financial status.
A pair of Awards of Excellence were also bestowed upon the city. Carrollton's TEXFest, an homage to all things Texan, was recognized as the Best Marketing Event, while the city demonstrated its prowess in continuity with the recognition for the 13th Annual Festival at the Switchyard as the Best Recurring Event, praised for its meticulous planning and successful publicity efforts. Wrapped in accolades for their innovations, the awards reflect a steadfast commitment to the city's vision to create a welcoming environment for residents and businesses alike.
Kelli Lewis, the City of Carrollton's Marketing Director, expressed her pride in the recognition of the team's endeavors, "We are proud to be recognized for the City’s marketing and communication efforts by a prestigious national organization such as 3CMA," as per the City of Carrollton. Lewis further emphasized the team's dedication to fostering a vibrant community space and elevating the city's profile.
