The Las Vegas Strip is poised for a significant makeover as MGM Resorts International teams up with Marriott International, Inc. to reinvent Delano Las Vegas into a W Hotels brand. The revamp comes after the two companies entered into a strategic licensing agreement in July of last year, signaling a new chapter for the famed property. According to News3LV, this partnership has borne fruit sooner than expected, with booking numbers soaring since the launch of the MGM Collection with Marriott Bonvoy in March.
Visitors to the Strip can expect to immerse themselves in the W Hotels' signature style of luxury, now promised by the impending W Las Vegas. Due to be completed by the end of this year, excited guests are already anticipating the opportunity to redeem Marriott Bonvoy points and experience the upscale facilities and accommodations MGM Resorts is known for. The collaboration also allows MGM Rewards members to enjoy reciprocal benefits at Marriott's global properties, a feature highlighted by the substantial number of bookings taken since the alliance's inception, reported News3LV.
In statements obtained by FOX5 Vegas, Steve Zanella, President of MGM Resorts Operations, expressed satisfaction with the Marriott partnership, stating, "Our relationship with Marriott has far exceeded our expectations, demonstrating the power of its brand portfolio and the strength of its distribution channels." Zanella affirmed that W Las Vegas will be "a new luxury lifestyle experience recognized worldwide for its distinct personality, dynamic programming, and elevated service culture."
Meanwhile, expressing similar excitement, Leeny Oberg, Marriott International Chief Financial Officer and EVP of Development, told FOX5 Vegas, "We’re thrilled to continue working with MGM to bring W Las Vegas to the legendary Las Vegas Strip." Oberg's statement on behalf of Marriott reflects the brand's ethos, with an emphasis placed on "bold design and nightlife," properties that are expected to complement Las Vegas's vibrant scene. As anticipation builds, both parties have hinted at additional plans in the future, promising guests more than just an ordinary stay on the Strip.
