The City of New Berlin is rolling out the red carpet for both visitors and locals alike, aiming to to aggressively promote overnight stays at local hotels through its partnership with Enjoy New Berlin. According to a recent release on the City of New Berlin official website, by making the most of the area's lodging options, guests can enhance their overall experience.
The initiative is a concerted effort backed by statutory power. Per Wisconsin Statute Section 66.0615(1m)(a), the City's Tourism Commission has contracted the promotional efforts out to Enjoy New Berlin. Their goal? To maximize the potential of room tax revenue, which is to then be reinvested into further tourism promotion and development. This sort of economic circle is exactly what cities like New Berlin look to maintain, reinforcing the local tourism ecosystem with each hotel stay booked.
Boasting several inviting hotel options such as Holiday Inn Express & Suites and La Quinta Inn & Suites, the city's call to "stay local" extends a warm invitation to those with family and friends in the area. The message is clear: when it comes time for your loved ones to visit, the comfort of New Berlin's hospitality industry is just a stone's throw away. Details of the Enjoy New Berlin campaign and featured hotels can be found on the City of New Berlin website.
The scheme may very well be a timely and smart strategy, considering the trending interest in staycations and short, local trips—perhaps a silver lining gleaned from the shifts in travel patterns over the past couple of years. By channeling room tax revenue into enhancing its appeal, City of New Berlin is poised to carefully position itself as not just another dot on the map, but a desired destination with tangible benefits for the local economy.
