Texas Longhorns quarterback Quinn Ewers is kicking things off this Thanksgiving week by teaming up with Victory Snacks to debut his very own line of ham jerky, aptly named "QB1 Ham Jerky." Announced at an opportune moment just before a major game against Texas A&M, the new snack line introduces a tantalizing triplet of flavors to appease all taste buds, featuring Tropical, Smokin', and Texas Heat options, CBS Austin reports.
Available online and hitting retail shelves throughout Texas soon, the QB1 Ham Jerky merges Ewers' sports prowess with a product designed to pack protein and nutrition for an athlete's needs, and the brand makes no bones about their product being "The Best D*mn Jerky in Texas," as reported by PR Newswire. Ewers expressed his excitement about the collaboration, noting, "I can't wait for 'Hook 'em Horns' faithful to try my favorite Texas Heat flavor," Ewers said.
This foray into branded snacks marks a historic moment as it's the first NIL (Name, Image, and Likeness) partnership of its kind that pairs a college athlete with their own line of meat snacks. The snack boasts several health-conscious badges, including being keto-friendly, non-GMO, organic, and gluten-free, as detailed by PR Newswire. it also meets the rigorous dietary demands often sought by athletes and consumers alike who want their protein without the packaging fluff.
Moreover, the partnership between Ewers and Victory Snacks advances the trend of NIL opportunities for young athletes, where a portion of the proceedings backs Texas University's student-athletes across a spectrum of sports, helping to fund their athletic and academic endeavors, the product further offers purchasers the chance to win Texas sports memorabilia through monthly giveaways, according to the details shared by PR Newswire.
