Detroit has witnessed the launch of its first rage room, The Damage Zone, where residents channel their anger constructively by smashing objects. According to the official website of the City of Detroit, The Damage Zone is the 177th brick-and-mortar business, which has been realized through the help of the Motor City Match program to set foot in the city.
With an $85,000 grant from Motor City Match, the 15785 James Couzens Freeway facility has opened its doors to people needing a physical outlet for stress. As reported by the City of Detroit, The Damage Zone offers themed rooms where one can be "a responsible psycho," according to Zienethe Holifield, the owner and founder of Detroit's solitary rage room. Themed rooms mimic household and office spaces, and deep breathing exercises are provided after sessions to help customers further alleviate stress.
Zienethe Holifield’s commitment to the community is evident. Having previously worked in fields including family therapy and corrections, Holifield shared with the City of Detroit about her intention to mix entertainment with stress relief to positively impact the community. The Damage Zone serves customers above the age of 13 and even features a space for children ages 5-12, classifying it as the Midwest's first kid-friendly rage room. Holifield mentioned that the business goes through about one large storage container of items each week, demonstrating the substantial engagement from the community.
Furthermore, the establishment offers happy hour ax throwing and corporate discounts. Customer Da’on B. expressed the impact of their experience, stating, "All the anger, stress, and sadness I was holding back was released at the Damage Zone," in an online review highlighted by the City of Detroit. The business currently employs four Detroit residents and plans to expand its workforce.
