Houston

Houston Small Business Owners Brace for Impact as TikTok Ban Threatens Growth Strategies

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Published on December 23, 2024
Houston Small Business Owners Brace for Impact as TikTok Ban Threatens Growth StrategiesSource: Google Street View

Elisa Monreal, who runs Angelic Elegance by Alyssa floral service in Houston, uses TikTok to grow her business. She says, "It’s just TikTok has the outreach that other platforms don’t." With changes coming, she and other business owners are uncertain about their social media strategies, as stated by Click2Houston.

Monreal's comment highlights the platform's versatility, offering both financial incentives through engagement and a space for community building and knowledge sharing. She noted, "A lot of them learn from there—people who can’t afford to go to school or to learn from someone else." With the possibility of a ban looming, Monreal is preparing for a potential shift: "If it stays, it stays. If it doesn’t, I’m gonna have to learn a new platform," told Click2Houston

According to KVUE on their YouTube channel, the University of Houston will ban TikTok starting January 3, blocking access on its Wi-Fi and removing the app from university devices, following a Texas law that requires state agencies to cut ties with TikTok. The law's impact on the First Amendment will be reviewed by the Supreme Court on January 10, with a decision expected before January 19.