Taco Bell is mixing it up this Super Bowl season by allowing their most ardent fans to grace the airwaves during one of the most-watched TV events of the year. Northeast Ohio residents with a penchant for burritos and quesadillas might just see themselves in the spotlight during Super Bowl LIX, as reported by Cleveland.com. The fast-food giant has selected five locations across the States, including 17565 E Bagley Rd., Middleburg Heights, OH, for their 'Live Más Drive-Thru Cam' event.
The innovative campaign, departing from the forgotten celebrity endorsements of yesteryears, will capture real customer moments at the drive-thru. Inviting Taco Bell Reward members "to come through and do you," as Taco Bell's Chief Marketing Officer Taylor Montgomery said in a statement detailed by abc6onyourside, the promotion runs from Dec. 4 until tomorrow in Ohio.
The procedure is simple but technologically savvy. Customers using the Taco Bell app can place their order and, upon reaching the Live Más Drive-Thru-Cam, scan a QR code to begin a photo countdown. Participants will have a series of six pictures taken of their experience, later receiving digital photo strips via email, as outlined by WKYC. Selected snaps will debut during the Super Bowl commercial set for February 9, 2025.
