With Texas as a backdrop, known for its wide-open spaces and welcoming character, the City of New Braunfels has officially been recognized as a Tourism Friendly Texas Certified Community. This accolade, bestowed upon New Braunfels by Travel Texas, acknowledges the city's commitment to harnessing tourism as an economic driver and offering travelers an immersion into the heart of Texan hospitality.
"Tourism is critical to both our local and state economies, supporting one in 11 jobs across Texas," Governor Greg Abbott stated in an announcement. He also highlighted that travelers to and within Texas generate more than $193.8 billion in annual economic impact and firmly support to create 1.3 million jobs across the state. Abbott further encouraged all Texan communities to seek this certification to boost tourism and employment.
According to the Governor's office, New Braunfels stands as a beacon of the state's tourism, showcasing a versatile experience—from water activities on crystal-clear rivers to the historical discovery and celebration of traditions like Wurstfest to the leisurely pace of life in Gruene.
Senator Donna Campbell and Representative Carrie Isaac shared their pride in seeing New Braunfels thrive as a Tourism Friendly Texas Certified Community. Isaac told the Governor's office, "Tourism isn't just about attractions, it’s about people. It’s about the local business owners who pour their hearts into creating unique experiences." This sentiment was echoed by Mayor Neal Linnartz, who spoke on the city's pursuit to offer something distinctly special for every visitor. This certification aims to squarely place the focus on the array of attractions, events, and businesses that make New Braunfels a top-tier destination.
New Braunfels' tourism-friendly status signals a boon not just for casual visitors but also for the local population, reflecting in over 15,000 employment opportunities as indicated by New Braunfels Convention & Visitors Bureau President Tanya Pence. Furthermore, the program outlined by Travel Texas provides avenues for educating local leaders on tourism's importance and strategies tailored to enhance local treasures through government support and partnerships.
The city's commitment to extended Texas hospitality is at the heart of New Braunfels' success in drawing visitors from across the nation and around the world. As detailed in the Governor's announcement, this certification not only brings recognition to the city's efforts but also paints a picture of a community steadfast in its resolve to welcome guests and create lasting memories.
