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Published on January 25, 2025
Sacramento Rolls Out 'SizeUp Sacramento' Tool to Boost Local Small Businesses with Free Market AnalyticsSource: Google Street View

Small business owners in Sacramento, your days of struggling with market research and sifting through muddled analytics may be over, thanks to a new initiative by the City. The City of Sacramento has officially rolled out SizeUp Sacramento, an innovative and entirely free online tool aimed at aiding small business owners and hopeful entrepreneurs in their quest to make more informed business decisions, Sacramento City Express reports.

Understanding that data is king in this economy, the local government is stepping up to the plate with a solution that could level the playing field for Sacramento's smaller ventures. A virtual event, scheduled to take place via Zoom on Thursday at 11:30 a.m., will mark the introduction of this high-powered tool. Along with input from City and business leaders, the program will demonstrate precisely what this software brings to the table.

"Sacramento is building a vibrant and inclusive economy that supports entrepreneurs, attracts investment, and fosters community growth," Vice Mayor Karina Talamantes conveyed in a statement. The sentiment, shared in anticipation of the upcoming event, firmly positions this move as a significant investment in the economic future of Sacramento.

SizeUp Sacramento essentially promises access to the kind of data insights that often come at a premium for businesses. With capabilities to scrutinize industry-specific performance, uncover potential customers and suppliers, and fine-tune marketing to target demographics with precision, it offers a comprehensive suite of analytics that could become a game-changer for local small businesses. Mike Jasso, the city's Assistant City Manager, highlighted the impact of such access in a statement: "This software ensures that every entrepreneur in Sacramento has data to compete and thrive."

The launch of SizeUp Sacramento offers more than just short-term benefits for small businesses—it has the potential to drive long-term economic growth. By leveling the playing field for entrepreneurs, this tool could lead to job creation and a surge in innovation within the local economy. SizeUp, recognized with a first-place award from the U.S. Department of Commerce for its effectiveness in enhancing business competitiveness and spurring job growth, is now available to Sacramento’s small business community. For more details on its features and access, visit the City’s website.