Houston's rodeo scene is adding a new attraction with the debut of 'Trill Town,' led by Trill Burgers, the popular smash burger joint co-founded by Houston rapper Bun B. The 9,000-square-foot space will feature more than food, with a DJ booth, interactive games, a full bar, and the new freshly squeezed Trill Lemonade, according to Eater Houston.
This marks the brand's growth from a pop-up to an official show sponsor, with its own dedicated space at NRG Park from March 4 to March 23. The area, located at the entrance off McNee and Kirby, will offer a unique experience for visitors. Guests will also be able to try two new Trill Burgers dishes, created with Truth BBQ's pitmaster Leonard Botello IV, exclusively at the Rodeo.
In addition to the new Truth BBQ Brisket Burger and brisket fries, attendees can try Trill Tenders, a new fried chicken operation offering tenders, Cajun crinkle-cut fries, and sandwiches with Trill Slaw and signature sauces. "We’re excited to make this the Trillest rodeo ever, introducing Trill Town and Trill Tenders to the best rodeo in the world," Bun B said in a statement to the Houston Chronicle.
Music and food surprises are also planned, with Bun B performing on March 7 for Black Heritage Day, which he has called his Birthday Bonanza. He hinted at possible special events after the performance, saying in an Instagram video, "I’m not going to say that we’re going to do something special on March 7, after my Birthday Bonanza, but if you want to bring me a gift, that might be the place to bring it," as quoted in an Eater Houston report.
Trill Burgers will also be available at various concessions throughout NRG Stadium, including sections 115, 135, 522, and 548, which also serve during Texans games.
