Enticing fitness enthusiasts with a blend of modern technology and traditional workout routines, Fred Fitness has officially opened its doors in Santa Monica. Described as a gym with a "unique and high-tech twist," the establishment is situated near the lively Santa Monica Pier. Bob DeCastro of FOX LA was among the first to put the AI-powered workout systems to the test, giving viewers an insider's glance at what sets this gym apart.

Patron reviews have highlighted the gym's appeal to both fitness newcomers and avid gym-goers. "This is a great place for beginners who are a bit intimidated to walk into a gym and start using equipment. The AI helps to guide movements and creates a tailored fitness program for you to follow so that you aren’t lost on where to start," one user pointed out in a statement obtained by FOX 11. The gym has also received praise for its attentive staff, pristine conditions, and the addition of a gamified workout experience that is "super futuristic and minimalistic in the best way possible."

With a commitment to accessibility and convenience, Fred Fitness offers membership plans at $150 a month without binding their clients to contracts or annual fees, an approach that seems to resonate with cost-conscious fitness enthusiasts. The gym celebrated its grand opening with a ribbon cutting attended by the Santa Monica Chamber (@smchamber) and Mayor Lana Negrete (@lananegretesantamonica), an event shared on the venue's Instagram page, fredfitnessofficial. The post also thanked the gym’s hard-working staff and the manufacturers of their cutting-edge AI equipment, such as @egym_global, @matrixfitnessusa, and @inbodyusa, along with a nod to Fred himself (@alfredenzensberger).