Arlington's very own sawmill and custom woodworking company, Urban Tree Merchants, reincarnates trees into pieces that adorn homes and businesses across the DFW Metroplex. Owned by Caleb and Kelly Geer, this entrepreneurial venture stands as a testament to an eco-friendly model that makes the most of local resources. "We like to say we give trees a second life," Kelly Geer stated, per the City of Arlington report.
The company's origin story is deeply rooted in Caleb's background in tree care, which he gained while toiling in his father’s tree care company, Tree Shepherds. Going on to earn a Bachelor of Science in University Studies from the University of Texas at Arlington, it's clear Caleb was ambitious to care justly for the environment and forge a new path in entrepreneurship. Kelly brings a complementary skillset with a background in catering, event management, social media marketing, and operations management, all nurtured while working with Tree Shepherds.
Urban Tree Merchants ally with local tree care companies to salvage and upcycle removed trees, ensuring they don't merely waste away in landfills. Their location at 2205 W Division St. Ste C-3 in Arlington is the epicenter where salvaged wood transforms into bespoke, handcrafted furnishings resonant with character and history.
