In a strategic move designed to enhance the ticket-buying experience for fans, the Cleveland Guardians have enlisted SeatGeek as their official ticket marketplace partner, beginning with the 2025 season. The partnership, covering various marketing and fan experience elements at Progressive Field, aims to streamline buying and selling tickets for Guardians fans.
The deal between the Guardians and SeatGeek includes naming rights to the recently revamped SeatGeek Infield Lounge and Boxes. As per WKYC, this sponsorship is accompanied by perks for season ticket holders, most notably via the Next Fan Up feature, which is designed to streamline the ticket-selling process. Additionally, the same source confirmed that SeatGeek will be the presenting sponsor of the much-anticipated Guardians Season Ticket Appreciation Week, a notable event for dedicated fans.
In a statement obtained by MLB.com, senior vice president of sales and service at the Cleveland Guardians, Tim Salcer, expressed enthusiasm about the partnership: "We are honored to make SeatGeek our Official Ticket Marketplace of the Cleveland Guardians." Salcer emphasized the anticipated benefits SeatGeek will offer the team's Season Ticket Member base and the Guardians fan community.
Further cementing the collaboration, "SeatGeek is proud to join forces with the Cleveland Guardians to give fans the best possible shopping experience for verified tickets to Progressive Field," Sarah Kettler, SeatGeek's VP of Marketing and Communications, told WKYC. This relationship builds on other local partnerships SeatGeek holds in Cleveland, including ties with the Cavaliers, Rocket Arena, and the Cleveland Monsters, as mentioned in the report from Cleveland19.
SeatGeek has positioned itself as a major player in the sports ticketing arena, already serving as MLB's Official Ticket Marketplace since 2023. Starting with the 2025 season, Guardians fans can look forward to a more efficient ticketing experience by visiting the SeatGeek website or downloading the SeatGeek app to buy and sell tickets.
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