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H-E-B Kicks Off 12th Annual Quest for Texas Best, $100K Prize and Store Distribution On The Line

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Published on March 11, 2025
H-E-B Kicks Off 12th Annual Quest for Texas Best, $100K Prize and Store Distribution On The LineSorce: Google Street View

The annual search for the finest Lone Star State's offerings is on as H-E-B announces the call for entries for its 12th Quest for Texas Best. The Texas grocery giant is beckoning local producers to come forward with their Texas-made goods starting today, with an April 23 deadline set for anyone hoping to get their products on supermarket shelves and grab a slice of the $100,000 cash prize pie. As CW39 reported, prior victors such as Certified Country Frozen Lemonade and Blue Corn Butterscotch Pancake Mix are prime examples of what can be expected from this competition.

As H-E-B gears up for what could be a defining moment for many aspiring business owners and entrepreneurs, the company set the stakes: a $50,000 grand prize awaits the winner alongside the "Texas Best" title and, perhaps even more crucial, the chance to see their products distributed across H-E-B stores in Texas, as detailed on Valley Central, the contest also hands out $25,000 for first place, $15,000 for second, and $10,000 for third, setting up a steep but rewarding climb for contestants.

Applicants selected by H-E-B managers will have their shot to impress during a September product presentation in front of a judging panel in San Antonio, Texas. The top picks, determined by these judges, will not only reap the financial benefits but also gain invaluable market exposure through H-E-B's expansive retail network, as per Valley Central. Texans who want to become part of the state's food scene can find details about the competition, including how to enter and a look at past winners, on H-E-B's official website.