Taiwanese-American bakery Win Son is expanding to Manhattan's East Village with a new café and restaurant at 23 Second Avenue. The beloved Brooklyn establishment known for eclectic breakfast offerings like scallion pancake sandwiches and millet mochi doughnuts plans to bring its unique flavor fusion to its already operational East Village spot, following the Kitchen Nuggets LLC-led expansion initiative. What Now New York reports the bakery's intention to uphold the same operational model as its Brooklyn counterpart, proposing hours from 8 a.m. to midnight every day to cater to New Yorkers' diverse dining schedules.
Win Son Bakery's co-owners Trigg Brown and Joshua Ku, along with pastry chef and business partner Danielle Spencer, quietly launched the East Village outpost earlier in March with DoorDash delivery leading up to the full-service dine-in experience set to begin tomorrow; guests can indulge in familiar favorites like the turnip cakes and shrimp patty burgers that made the Brooklyn location a hit, this starting detail was noted by Eater New York. The new location, between First and Second Streets, marks Win Son's second Manhattan venture. Last summer, Brown and Ku tested the market with a pop-up at Vallata in Gramercy.
Community Board paperwork has solidified Win Son Bakery’s commitment to sinking its roots into the East Village soil, yet official comments from the owners regarding the expansion have been on the scarce side. With the East Williamsburg Win Son Bakery already celebrated as one of Brooklyn's hotspot breakfast destinations—and further buoyed by a windfall of TikTok fame—the group is anticipated to strike culinary gold once more with their latest enterprise.
