Phoenix

Shoppers Face Significant Price Hikes as New 10% Tariff Takes Effect

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Published on April 10, 2025
Shoppers Face Significant Price Hikes as New 10% Tariff Takes EffectSource: Unsplash/ Jacek Dylag

Shoppers can expect price increases as a new 10% tariff takes effect, with the possibility of retaliatory tariffs from other countries. This could impact a wide range of products, from electronics to clothing. Dr. Ross Steinman, a consumer psychology professor at Widener University, noted that "Almost everything you buy is likely to get more expensive in the coming months," as reported by NBC News.

Economists have been forecasting potential price increases for weeks. According to an interview with FOX 10 Phoenix, WalletHub analyst Chip Lupo explained, "Even with a big ticket item, I think we’re good for the short-term because these tariffs are only going to apply to newly imported items." This creates a brief period during which consumers may still make significant purchases before the price changes take effect. For example, sneakers made in Vietnam, like Nike, could rise from $140 to $170, and the price of iPhones may increase depending on the model.

Homeowners in need of appliances, along with tech enthusiasts and shoppers, may want to consider making purchases soon to avoid potential price increases on items like refrigerators, washing machines, and furniture. Vipin Porwal, CEO of Smarty and a consumer savings expert, spoke to NBC News, highlighting the potential impact of tariffs on prices of foreign-made goods.

Everyday items like cotton T-shirts from Gap, especially those made in countries such as India, could experience price increases. This trend is also expected to affect tech products. NBC Select reporter Harry Rabinowitz highlighted that Apple’s AirPods 4, manufactured in China and Vietnam, could see higher costs, especially with the addition of new features like dust and water resistance and adaptive audio, depending on how the tariffs impact pricing.

As the deadline approaches, consumers are encouraged to consider their shopping priorities. The upcoming tariffs are expected to affect a wide range of goods, with projections suggesting an increase in household expenses by up to $4,200 annually, according to Yale's Budget Lab. Consumers may want to purchase items like air conditioning units, laptops, baby items, or clothing before the price adjustments take effect and inventory begins to change.