In St. Johns County, sports tourism was recently recognized with the honoring of Robert "Bobby" McFarland, a Sports Tourism Development Specialist. McFarland received the St. Johns County 2024 Tourism and Hospitality Employee of the Year Award. The award was presented last Thursday by the St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau (VCB), according to a Facebook post from St. Johns County.
The accolade was presented to McFarland during a ceremony at Treaty Park. He was joined by staff from the VCB, county officials, and representatives from the Parks and Recreation Department. McFarland’s work in supporting St. Johns County’s sports tourism initiatives was acknowledged during the event. His efforts have contributed to promoting the county’s sporting events and facilities, supporting local tourism and the economy.
The St. Augustine, Ponte Vedra & The Beaches VCB promotes tourism in the region by supporting local businesses and highlighting the area's attractions. McFarland’s selection for this annual award highlights the role of tourism professionals in developing and maintaining visitor experiences. Further details about McFarland’s work and the award ceremony are available on the St. Johns County Parks and Recreation website for those interested in learning more about his contributions to the community and local tourism sector.
