Austin

Celebrate Swedish-American Culture at Austin's 4th Annual Midsummer Festival

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Published on May 31, 2025
Celebrate Swedish-American Culture at Austin's 4th Annual Midsummer FestivalSource: Google Street View

If you're yearning for a cultural experience that melds the charm of Swedish traditions with the laid-back vibe of Austin, clear your calendar for Saturday, June 7th. The Old Bakery and Emporium, a historic landmark nestled at 1006 Congress Ave, is throwing open its doors for the 4th Annual Midsummer Festival, a family-friendly event that's as free as the air we breathe – from 11 a.m. to 3 p.m.

Expect to indulge in an array of activities that include crafting your own flower crown, adding a splash of color with face painting, and grooving to tunes from a DJ set by DJ Boozwa. Live music will resonate through the grounds courtesy of The Norrsken Three, a local Austin band that puts a fresh spin on Swedish and Scandinavian melodies. And for the uninitiated, "Norrsken" translates to Northern Lights, a moniker that is as mystical as the music they play.

It wouldn't be a Swedish celebration without the quintessential "Fika," a concept deeply rooted in Swedish culture that emphasizes slowing down to enjoy coffee and sweets with friends. According to the City of Austin's announcement, The Fika Table bakery will serve up traditional Swedish treats and coffee, while Mom & Pop's All Natural Frozen Pops will provide a cool respite with their popsicles.

The Midsummer Festival pays homage not just to the Summer Solstice, the longest day of the year, but also to the Old Bakery's Swedish-American heritage. The building itself has stood since 1876, its foundations laid by Swedish immigrant Charles Lundberg. Beyond the festivities, the Emporium houses an artisan shop brimming with unique, handcrafted items and a Fine Art Gallery featuring the creations of local artists aged 50 and above. They're open for business, providing a perfect opportunity for attendees to support Austin's vibrant artist community.

For those inclined to mark their calendars and RSVP, the information is a click away. Just follow the link here. Whether you're steeped in Swedish culture or merely curious, this event promises a chance to enjoy a slice of Scandinavia in the heart of Texas.