The cities of Little Elm and Lubbock in Texas have each scored a unique accolade, becoming the first communities in the state to snag the "grand slam" of "Friendly Texas" certifications. These awards span four categories—Film Friendly Texas, Music Friendly Texas, Tourism Friendly Texas, and Digital Media Friendly Texas. Governor Greg Abbott doled out congratulations, highlighting the importance of these creative industries to the Texan economy, as stated in a statement released by the Office of the Texas Governor.
The certifications, which are overseen by the Texas Film Commission, Texas Music Office, and Travel Texas via the Governor's Texas Economic Development & Tourism Office, aim to support job creation and boost local economies by fostering growth in film, music, tourism, and digital media across the state. Little Elm was praised for its communal spirit, and Lubbock for their culture of creativity and grit. Notably, these towns' accomplishments mark them as leaders in regional economic development and showcase their commitment to championing local talent and innovation.
Little Elm's Mayor Curtis Cornelious took pride in the achievements, speaking to the determination and forward-thinking approach embedded in the town's efforts. "It’s a testament to the vision, creativity, and hard work of our dedicated staff and community partners who believe in what we’re building here," he commented, per the official announcement. Lubbock Mayor Mark McBrayer was equally bullish about his city's achievements, asserting that Lubbock is a fertile ground for ideas, art, and opportunities, indicative of a city supportive of collective success, as per the Office of the Texas Governor.
Both communities have received these honors sequentially over the past years, with Little Elm completing their quartet of recognitions by receiving the Digital Media Friendly Texas certification this year. Lubbock, renowned for a tradition of music and the arts, added the Tourism Friendly Texas laurel to its list of accolades last. The recognition of these certifications represents not just a momentary pat on the back but serves as a signal of future growth and continuous reinvention for these Texan locales.
The Governor's office emphasized the strategic significance of these awards, as they align with the state's mission to advertise Texas as the ideal business location and travel destination both nationally and internationally. The ongoing collaboration with local economic development and tourism organizations serves to position Texas as a state where commerce and culture intertwine.
