Michigan Attorney General Dana Nessel has filed a lawsuit against Roku, Inc., accusing the company of violating children's online privacy laws. According to a press release from Michigan Attorney General Dana Nessel’s office, the lawsuit, filed in the U.S. District Court for the Eastern District of Michigan, claims Roku is in breach of the Children’s Online Privacy Protection Act (COPPA) and the Michigan Consumer Protection Act by collecting personal data from children without proper consent.
The lawsuit states that Roku does not separate adult and children’s profiles, allowing the same data collection practices to apply to all users. This includes collecting details such as location, voice recordings, IP addresses, and other personal identifiers.
Roku is also accused of working with third-party data partners and advertisers to increase content and ad revenue, which may involve the use of children's personal data. Some of these third parties have previously been reviewed by the Federal Trade Commission.
The lawsuit highlights concerns over Roku's handling of voice data from children and its lack of transparency with parents about data collection. Nessel stated that her office aims to stop these practices, ensure legal compliance, and seek penalties and damages. The case could lead to further examination of Roku’s data practices and may have broader effects on how tech companies handle children's online privacy.
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