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Houston Welcomes Beyoncé's Star-Studded 'Cowboy Carter' Tour to NRG Stadium with Saturday Merch Frenzy

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Published on June 29, 2025
Houston Welcomes Beyoncé's Star-Studded 'Cowboy Carter' Tour to NRG Stadium with Saturday Merch FrenzySource: Google Street View

Houston's NRG Stadium saw large crowds over the weekend for Beyoncé's "Cowboy Carter" tour. Some fans without tickets gathered to buy merchandise and experience the atmosphere. According to Click2Houston, merchandise was available to the public from 1 to 4 p.m. on Saturday.

The kickoff shows marked a return to Houston for Beyoncé, who was born in the city. The first night’s performance sold out, with attendees traveling from various locations to attend. "It's Houston! It's her hometown. She's going to show out!" exclaimed Katreece Williams in an interview obtained by KHOU, who had made the 15-hour drive from North Carolina.

Fans lined up in sequins and cowboy hats, referencing Beyoncé’s “Formation” era. “I love Beyoncé so much,” said Houston resident Tamia Evans. “She just makes me so empowered and just feel like a woman, a diva, I love it, I love it so much.” Houston resident Miayan Tatum noted the local connection, saying, “Especially because we’re from the same side of town, same neighborhood and everything,” and described the concert as “It’s just like your cousin or your auntie or somebody coming back and just a big family reunion” as per KHOU. Both longtime fans and first-timers, including Beaumont resident Lea Andrews, gathered with high anticipation.

Fans visited Grooves of Houston in the Third Ward to take photos with a large Beyoncé mural, including Chavela House from North Carolina. Sebrina Davis said, "This is the queen's hometown, and that's what we do." Luis Broa traveled from Mexico and planned to attend several shows. The "Cowboy Carter" tour held its second Houston performance on Sunday evening, with doors opening at 7 p.m., as mentioned by KHOU. The weekend events are part of the tour’s upcoming stops in cities like Atlanta and Las Vegas.