New Orleans just hit a jackpot, but not from the slots or the lottery—this time, it's thanks to Super Bowl LIX. Louisiana State University's latest study is showing a whopping $1.25 billion economic impact, shattering previous records and doubling down on the benefits from the 2013 Super Bowl. Straight from Opportunity Louisiana, the event supported nearly 10,000 jobs and with over 100,000 visitors flooding in from out of state, New Orleans is once again in the spotlight for hosting a major win for local businesses and workers.
"Super Bowl LIX was a tremendous success for New Orleans and all of Louisiana," Governor Jeff Landry was quick to point out, as per the Louisiana Economic Development website. With $658 million to be spent by visitors and vendors, and $395 million in wages generated, it's not hard to see why. But it wasn't just a flash in the pan; these kinds of events are designed to quickly boost the economy while laying the groundwork for sustained growth. And according to the study led by Professor Dek Terrell and Economist Nikolas J. Henderson, that's exactly what's happening.
Let's talk numbers: 115,000 attendees total, $82.7 million in state and local tax revenue, and 9,787 jobs supported. That's no small change, and it's music to the ears of local government and business owners alike. "Hosting the Super Bowl is so much more than a football game," said Landry, knocking it out of the park with his assessment of the event's economic knock-on effects, as mentioned in the Louisiana Economic Development.
And let's not forget the cultural impact. NFL Commissioner Roger Goodell chimed in, "New Orleans is one of America's great sports cities—a shining example of culture, resiliency, and community empowerment." With a statement obtained by Opportunity Louisiana, Goodell pointed out that the city quickly bounced back to showcase its spirit post-tragedy, proving the Super Bowl to be more than just a game—it's a beacon that truly supports the city it lights up.
New Orleans Saints Owner, Gayle Benson, echoed this sentiment, stating, "This Super Bowl was more than just a game. It was reflective of everything that makes our community so special." With the city hitting the record books for the 11th time hosting the event, there's already talk of another Super Bowl touchdown in the Big Easy's future. "I look forward to quickly bringing everyone back together so that we can secure another Super Bowl in the immediate future," Benson shared, raising excitement levels for what's to come, according to the Louisiana Economic Development website.
