The city of Borger, nestled in the Texas Panhandle, has earned the accolade of becoming a Tourism Friendly Texas Certified Community, an official nod from Travel Texas recognizing the city's dedication to expanding tourism as an economic growth strategy. According to an announcement made by Governor Greg Abbott, which can be found on the Office of the Texas Governor's website, this certification underscores Borger's commitment to fostering job creation within the tourism sector and inviting a greater influx of visitors.
In a statement obtained by the Office of the Texas Governor, Governor Abbott highlighted the significance of tourism for both the local and state economies, underlining that travelers within Texas contribute almost $200 billion in annual economic impact and support upward of 1.3 million jobs across the state. Acknowledging what the Travel Texas Director Tim Fennell described as Borger's blend of outdoor recreation, hospitality, and heritage Fennell conveyed that the designation echoes the city's resolve to amplify its tourism economy while conserving its inherent charms.
Senator Kevin Sparks and Representative Caroline Fairly were united in their commendation, with both legislators expressing their pride in representing Borger at a state level. Sparks lauded the city for embracing growth, hospitality, and sharing the Texan Panhandle spirit, while Fairly extolled Borger as a splendid place for tourism, residence, and business alike, crediting the achievement to local leaders' foresight and perseverance, as per the Office of the Texas Governor.
Borger's Public Engagement Coordinator, Deidra Thomas, did not hide her excitement about the certification, remarking in a public statement, "This recognition highlights our commitment to creating a welcoming and engaging destination for visitors," referencing not only to vibrant events and unique attractions as the driving force behind this development but the city's readiness to propel itself as a hub for state tourism, as stated by the Office of the Texas Governor.
The certification program, as outlined by the Governor's Texas Economic Development & Tourism Office, is designed to bolster tourism efforts by marketing Texas as a top travel destination, by promoting out-of-state and international travel to the state, thus generating revenue and jobs for Texas communities. For cities like Borger, this certification is more than mere praise; it's a gateway to broader exposure and a solid step into robust economic amalgamation with the state's thriving tourism industry.
