In an effort to address ongoing litter issues, Jacksonville has launched the Keep Jax Cute: Don’t Pollute campaign, led by Mayor Donna Deegan. A social media post from the City of Jacksonville, Florida - Government announced the initiative, highlighting the importance of community participation and steady enforcement to reduce litter. "This is more than a cleanup—it’s a cultural shift," Mayor Deegan said. The campaign aims to promote a city environment centered on safety, hospitality, and mutual respect.
Community participation is both encouraged and incentivized through the Jax Litter League, an initiative launched in partnership with the Jacksonville Jumbo Shrimp baseball team. Designed as a friendly competition, the program encourages neighborhood teams to collect litter, with prizes awarded to top-performing groups. The effort combines civic engagement with a sense of fun, supported by the campaign’s raccoon mascot, T.P. McClean, which aims to connect with residents and promote enthusiasm for community cleanup efforts.
The effort to create a litter-free Jacksonville combines public education with regulatory enforcement. According to the campaign announcement, Mayor Deegan’s approach aims to engage the city’s sense of community. The Keep Jax Cute: Don’t Pollute campaign addresses litter and blight as part of a broader strategy focused on environmental improvement through community involvement and proactive measures.
Featuring a raccoon mascot, the cleanup campaign promotes collective participation and aims to improve public spaces. Under Mayor Deegan’s leadership, the initiative focuses on enhancing the city’s environment through organized community efforts and ongoing engagement, with the goal of supporting long-term cleanliness and sustainability in Jacksonville.
