North Carolina Governor Josh Stein and the First Lady have spent the past week traveling through the western part of the state as part of the "Rediscover the Unforgettable" campaign. The campaign aims to promote tourism by encouraging visitors to explore the region’s mountain areas, cultural attractions, and local communities, according to the Governor's office.
During their tour, Governor Josh Stein and the First Lady visited a range of local businesses, explored small mountain towns, participated in outdoor activities, and met with residents who contribute to the region’s daily life and economy. In a statement from the official press release, the Governor highlighted the area's appeal: “Whether you're taking in the grandeur of the mountains, feeling a spark of creativity in Asheville’s art and music scene, or meeting the everyday heroes of western North Carolina, you’ll see how truly special this place is,” he said.
The tour, organized with media coverage in mind, focused on promoting key attractions in western North Carolina, including its mountain scenery and Asheville’s creative community. Governor Josh Stein was qouted saying in a press release, “No matter if it’s your first time or fiftieth time, you will always uncover something unforgettable in western North Carolina.” The region has seen continued interest from travelers looking to engage with nature and visit small-town communities.
