Early this morning, San Francisco residents awoke to the news of a fire in the SoMa neighborhood. The San Francisco Fire Department responded to a 1-alarm structure fire on the 700 block of Natoma Street. Crews dispatched to the scene encountered flames in the rear of a building, as reported in a social media post by the SFFD Public Information Office. At the initial stage of the fire, no injuries were reported, and the public was urged to avoid Natoma, between 8th and 9th Streets, due to the presence of emergency vehicles.
1st ALARM FIRE
— SAN FRANCISCO FIRE DEPARTMENT MEDIA (@SFFDPIO) July 15, 2025
San Francisco Fire is on the scene of a 1-alarm structure fire in the area of Natoma street 700 block.
Initial reports are of a fire in rear of building. At this time, no injuries have been reported.
Please avoid the area of Natoma, between 8th and 9th due to… pic.twitter.com/lIOjr4X5uY
The situation quickly escalated to a two-alarm fire, prompting the fire department to block off Minna Street between the same blocks. The SFFD Public Information Office updated the status of the fire at 4:58 AM, indicating the severity and the extended area affected. The department's swift action led to the containment of the fire on both sides of the building at 5:21 AM on Minna and Natoma Streets. Nevertheless, the incident has resulted in the displacement of 10 persons from Minna Street, as confirmed by the SFFDPIO's update.
The cause of the fire is currently under investigation, and the authorities have not disclosed details surrounding the origins and potential damages. Meanwhile, those living or working in the area are still advised to steer clear of the impacted streets to allow clean-up crews and investigators to perform their duties unhindered.
