The quest to christen Eden Prairie's new berry-flavored THC edible is reaching its culmination as public voting opens. Eden Prairie Liquors has whittled down an inundation of 801 name suggestions to just three contenders, according to an announcement on their website. The trio fighting for the title includes "Little Berry on the Prairie," "Eden BerrieZzz," and "Prairie Dreamin'."
Starting today, Eden Prairie residents are being called to cast their votes on the liquor store's Facebook page. This community-centric approach to branding aims to deeply root the product in the local culture. To engage and to win favor with the people, the company has turned a simple naming contest into a reflection of the people’s voice. Voting will stay open through this Friday, August 8, and the name that garners the most reactions by noon will be crowned the winning label. The result will determine what Eden Prairie's very own edible will be called for the foreseeable future.
It's not just about a name for Eden Prairie Liquors; it's a savvy business move that taps into community engagement and creates a sense of ownership among patrons. By involving the local population in such a fun and direct way, the liquor company is increasing visibility and buy-in for their product before it even hits the shelf, said a retail marketing expert not affiliated with the contest. Engaging customers in this way is a common tactic for newer or smaller companies looking to create a splash and solidify their brand in a competitive market.
"So come on, Eden Prairie – help us NAME. THAT. GUMMY!" the call to action reads on their announcement. It's a playful invitation that allows the community to have a direct stake in the branding of a product they may soon get to know very well. Such grassroots marketing efforts are becoming increasingly common as businesses look to stand out in a landscape flooded with products vying for consumer attention.
Whether it turns out to be "Little Berry on the Prairie," "Eden BerrieZzz," or "Prairie Dreamin'," the winning name will reflect the preferences of the Eden Prairie community and epitomize the local character. It's a local touch for a product that is, as Eden Prairie Liquors surely hopes, to become a staple in town. Early responders on social media are already showing enthusiasm for the finalists, and the contest is gaining traction as residents rally behind their favorite picks. The winning name is set to become a familiar term for those looking to sample Eden Prairie Liquor’s latest offering.
